2. Design Guidelines

2.1 MAIN LOGOTYPE

2.1 SUB LOGOS

2.3 LOGO RULES, SIZES & MARGINS

MINIMAL SIZE 35 mm / 23%

THERE IS NO MAXIMUM SIZE / THE BIGGER THE BETTER

For spacing use the examples in this guide as a reference. Feel free to rebel.

2.4 BRAVE DEVIL DEVICE

The idiom "the devil is in the details" means that mistakes are usually made in the small details of a project. Usually it is a caution to pay attention to avoid failure. An older, and slightly more common, phrase "God is in the details" means that attention paid to small things has big rewards, or that details are important. We love to do everything perfect. So minor details are important. That's why we chose a little devil as the logo. The devil in the details was often used by famous architect Mies van der Rohe and many others. And Sympathy for the Devil is one of the biggest hits of the Rolling Stones. We love it and that's why we chose the stylish character with the 2 horns. It helps us to maintain the highest quality standards.

2.5 GRAPHIC DEVICES

2.6 TYPOGRAPHY

FUTURA STD EXTRA BOLD CONDENSED.

The Futura Std Extra Bold Condensed is used as the main font for headings with a leading of approximately 70-80% and a tracking of -100.

FUTURA STD EXTRA BOLD CONDENSED OBLIQUE.

The Futura Std Extra Bold Condensed is used as the main font for headings with a leading of approximately 70-80% and a tracking of -100.

SUPERREBEL^® AGENCY IS AN INDEPENDENT, INTERNATIONALLY ORIENTED CREATIVE COMPANY. WE DEVELOP BRAVE NEW BRANDS AND WE ENERGISE EXISTING BRANDS. EVERYDAY WE WANT TO GET BETTER WITH INSPIRING ENTREPRENEURS AND ENTREPRENEURIAL MARKETEERS. WE MAKE WORK THAT INFLUENCES CULTURE AND PEOPLE AND CREATES MAXIMUM BRAND VALUE. BY ALL MEANS. WE ARE A BOUTIQUE AGENCY WITH A STRONG DESIGN AND TECH OPERATION. EVERYTHING AT SUPERREBEL^® AGENCY IS DRIVEN BY CREATIVITY. WE CREATE STRONG IDEAS THAT BUILD INTENSE RELATIONSHIPS BETWEEN COMPANIES AND THEIR CUSTOMERS. AND WE HELP OUR CLIENTS TO TAKE BRAVE AND BOLD DECISIONS AND TO MAKE THINGS SIMPLE AND UNDERSTANDABLE. THAT’S WHY WE ARE THE ‘CREATIVE AGENCY FOR BRAVE BRANDS’.

The Futura Std Medium Condensed Oblique is used as bold body letter for our brandstory for example and has a leading of approximately 70-80% and a tracking of -40.

In the Think phase we define the collective goals, deliverables, and overarching strategy together with our client. We always start with a kick-off meeting and end up with a debrief to be agreed by the client. This phase is messy, guided by strategy, research, creative direction and conceptual work.

BRAVE BRAND SESSION
BRAND STORY
BRAND NAME DEVELOPMENT (EXCL. BUYOUT)
DEVELOPMENT PAY-OFF
DEVELOPMENT SOCIAL MEDIA STRATEGY

The Futura Std Light Condensed is used with various leading, depending on the context and a tracking of 0 in lowercase as well as capitals.