BURGER KING TURNS ORANGE. A SPONTANEOUS SAUCE MOMENT BECOMES A NATIONAL WINK.
Sometimes, all it takes is a small moment of curiosity. Mix Heinz ketchup and Heinz frites sauce at Burger King, and you get a vibrant orange sauce. No secret recipe, no launch campaign. Just a happy accident hiding in plain sight. This playful insight became the starting point for a bold activation by SuperRebel.Agency, in collaboration with Burger King and Heinz.