About us.

What we’re about

SuperRebel Agency^® is an independent, internationally oriented creative company. We develop brave new brands and we energize existing brands.

Everything at SuperRebel Agency^® is driven by creativity. Our clients are inspiring entrepreneurs and entrepreneurial marketeers. Together we maximize brand value. We create strong ideas that influence culture and people and build intense relationships between companies and their customers. We help our clients to take brave and bold decisions and to make things simple and understandable. That’s why we are the ‘Creative Agency for Brave Brands’. Like to know how we do it? Check out our work.

Our work

Why

This is why
SuperRebel is
Different.

If you want people to remember your brand, you can only tell them one thing.

This is why we help our clients to make bold choices. We are in the business of creative problem-solving. We create stupidly simple messages by cutting the crap. Clients often say 'I wish I came up with this idea myself'.

WE ALWAYS START WITH A BIG IDEA.
And smart positioning which is translated to all relevant media.

WE DO NOT BELIEVE IN AVERAGE.
We create brave ideas that touch your audience.

OUR WORK CREATES REAL CONNECTIONS.
With people and drives results.

WE LOVE TO START A REVOLUTION.
Not evolution.

How we do it

How.

Our work
is always
B.O.S.S.

Everything we deliver has to meet at least three of these conditions:

BOLD.
Being bold doesn't necessarily mean being loud or flashy. It's about making choices that are distinctive, impactful and aligned with the brand's identity and objectives. Ultimately, the key is to stand out in a crowded market and leave a lasting impression on your target audience.

OUTSPOKEN.
Being outspoken in advertising and design involves making choices, expressing strong opinions, making bold statements and actively engaging with your audience. This approach can create a memorable and impactful brand presence.

SMART.
Being smart in advertising and design is about aligning your creativity with strategic thinking. It involves understanding your audience, leveraging data and adopting innovative approaches that contribute to the overall intelligence and effectiveness of your communication efforts.

STYLISH.
Being stylish in advertising and design is about capturing attention through visually appealing and contemporary design, ultimately leaving a positive and memorable impression on the audience. It involves a careful balance between creativity, design and typography, innovation and a deep understanding of the target audience's preferences.

What we do

What.

In our agency we have two departments:

BRAND DEVELOPMENT
Brand Strategy | Brand Identity and Naming | Experience and Retail Design | Packaging | Web Design

THINK.

In the Think phase, we define the collective goals, deliverables, and overarching strategy together with our client. We always start with a kick off meeting and end up with a debrief to be agreed by the client. This phase is messy, guided by strategy, research, creative direction and conceptual work. We leverage each team member’s strengths, interests, and expertise to pull the most out of each project. We review competition and define communication goals as sharp as possible. We develop conceptual directions supported with moodboards. And together we’ll make brave choices in order to create striking ideas and be more competitive and successful.

CREATE.

In the Create phase we develop the ‘Big idea’ based on a clear strategy. During this phase we dissect our conceptual directions. Our most compelling ideas, visual concepts, stories, and strategies expand into a brand personality and identity as well as integrated advertising campaigns. We always strive for ideas that have mileage and can be translated to every useful medium. Designers, copywriters, art directors and our creative director will all be involved. We curate our best idea(s) for client consideration.

PRODUCE.

After approval of the ‘Big idea’ we start the Produce phase. First of all we’ll review the creative work once again. We refine copy, typography and artwork. When needed we search for the best partners in order to achieve the maximum results. Photographers, video directors, booth builders, printers etc. We have a network of excellent partners and know exactly which one suits the job. We make a cost estimate and backplanning for production. Then we start producing materials.

PERFORM.

After we delivered a brand identity, produced a campaign or executed other work we like to stay on board. To monitor results and to improve performance in collaboration with the clients. To see what the competition is doing. To keep delivering. And to tweak and improve if necessary. This is why we organize monthly meetings and brainstorms that help our clients to stay ahead.

Meet our people

THIS IS TEAM
SUPERREBEL.

The SuperRebel® team is a collective of bold thinkers, creative disruptors, and fearless doers. We’re here to challenge the ordinary and deliver the extraordinary.

Lodewijk Varossieau

Founder/Chief Creative Officer

Arjan Hoekstra

Head of Concept/Copy

Gabriela Nouws

Creative Director/Art Director

Divina van den Berg

Head of Finance, Fun & Future

Nina van den Broek

Account Director

Fleur Jacobs

Strategy/Business Development

Jaap Groels

Account Warrior Digital

Charlotte Varossieau

Head of SuperRebel Gear

Harm Hooijmaijers

Performance Marketeer

Tom van Overloop

Senior Developer/Partner

Charlotte van Oirschot

Creative

Bart Beurskens

Head of Studio

Kim Bakker

Creative

Noor Riemens

Creative

Bart Buijs

Copywriter

Roos de Beer

Producer

Beaudine Bogaers

Brand Marketeer SuperRebel Gear

Chris Meeusen

Director Digital

Chantal Meeusen

Traffic Manager

Max Krause Llorente

Content Creator

Jeroen Veth

SuperRebel Advisory Board

Edward Hendrickx

SuperRebel Advisory Board

LET'S
TALK.

Ensure your brand stays ahead. Call +31-(0)76-5728888.

About us.

This is why
SuperRebel is
Different.

How.

Our work
is always
B.O.S.S.

What.

THINK.

CREATE.

PRODUCE.

PERFORM.