Alimac unveils bold new identity

Alimac Group, the global leader in innovative packaging handling solutions, has just leveled up. Thanks to SuperRebel Agency®, the Italian industrial powerhouse is launching a fresh, bold new identity, perfectly embodying their core mission: delivering smart, innovative packaging solutions with care.

The reimagined corporate logo, alongside the newly designed sub brands, reflects Alimac's expertise in making life easier for consumers worldwide. And their new payoff? "Handles with care." Because every detail matters, especially when you’re handling over 140 billion packages globally.

Alimac, the #1 manufacturer of tape carry handles, isn’t just resting on its laurels. Their cutting-edge solutions, spanning beverages to toiletries, are trusted by market giants like Nestlé, Danone, Coca Cola and Carlsberg. The new campaign positions Alimac as the undisputed leader in the packaging handling market—ensuring that their innovative tape carry handles not only enhance logistics but elevate the consumer shopping experience and revolutionary sustainable handle applications.

Stay tuned for the new campaign, where Alimac and SuperRebel Agency® showcase what leadership in packaging really looks like. This isn’t just a rebrand. It’s a revolution.