HOW DO YOU KEEP THE BRAND NONSTOPFRESH?

Everyone who has ever visited or worked with Aartsen knows that everything about the company is nonstopfresh. Hence the title of this magazine. The qualification is inextricably connected to Aartsen and can be traced back to the smallest of details within the company. It represents its unique DNA.

Raise the bar.

Lodewijk Varossieau, founder and CEO at SuperRebel Agency was involved in the development of Nonstopfresh magazine back in 2016. He knows the impact of the phrase like no other: “The bar is already super high at Aartsen, yet by working nonstopfresh, they raise the bar to another level. Not only for themselves, but also for partners and suppliers. We experience that every day. Everything must be taken up a notch. That puts us under constructive pressure to maintain focused and challenge ourselves. We are expected to lead the way and continuously surprise them. We take great pleasure in that kind of test.”

How did nonstopfresh come to be?

“We once branded Aartsen as the international gateway for fresh fruit and vegetables. Like an airport, where products come in from all over the world and are navigated in the right direction. That metaphor made it clear to us what Aartsen is about. Nevertheless, it was the remarkable, nearly maniacal way of working that really surprised us. Despite the day-to-day hustle and bustle, everything looks flawless and neat as a pin. Not a crate in the way or a paper ball on the floor. Within the gateway concept, that attitude became ‘nonstopfresh’. The ambition to improve and excel every day.”

What does ‘nonstopfresh’ translate to?

“For us, ‘nonstopfresh’ stands for the ambition to continuously raise the bar in each campaign we create, and every creation we present. To challenge ourselves to make it nonstopfresh. Whether it is about recruitment, the Aartsen brand or the development of a new brand: Nonstopfresh is the default. We at SuperRebel Agency are SuperProud to be part of that, each and every day. It is very exciting to see what our joint efforts with the Aartsen team have resulted in.”

Protecting the Aartsen brand.

SuperRebel Agency is one of the bureaus Aartsen choses to work with. As a brand director, they are closely committed to protecting the Aartsen brand. Furthermore, the agency has engaged in the development of various milestones, like the brand  positioning and pay-off, the change of name and name change campaigns, internal campaigns, the international ‘Together we grow’ campaign, and the development of several brands. SuperRebel works closely together with the marketing department at Aartsen, which is led by Sophie Bruijns, and other joint forces.

LODEWIJK VAROSSIEAU / SuperRebel Agency

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This work is B.O.S.S.
Bold | Outspoken | Smart | Stylish