Born in 2011.
Still misbehaving.

Unlock the
SUPERREBEL® in you.

SUPERREBEL®

For the brave.

SUPERREBEL® is for people who choose attitude over conformity. People who move. Who travel. Who play. Who perform. Who care about what things do and how they look.

/ What's next

Small ego.
Big ambitions.

SUPERREBEL® started as a creative agency in 2011. In 2015, motivated by one of our clients, we decided to take our own advice and build a brand of our own: SUPERREBEL® Kidsgear. In 2025, we added SUPERREBEL® Gear.

Today, we're growing SUPERREBEL® into an international lifestyle brand. From sportswear to kidswear. From retail partners worldwide to our own online stores.

We've come a long way. But we're only getting started.

We're not done yet.

Social followers
100K+
Countries sold in
20+
Annual turnover ambition / 2032
€10M+
Born to be brave
2011
Our ambition in sustainable kidswear
#1
Room for ambition
∞

The future looks brave. And green.

Our ambition? To make SUPERREBEL® Kidsgear one of the world's most sustainable kidswear brands. Because the next generation deserves more than great-looking gear.

New categories. New collaborations. New territory. We're building the next chapter of SUPERREBEL® with partners who share our attitude.

Got something brave in mind? Let's talk. ↗charlotte@superrebel.com

Style with attitude.

Fortunefavors thebrave.

Life is what you make it.Brand Guide ↗